![]() ![]() Weak or declining rankings, potentially signaling weak or under-optimized content you might want to capitalize on with more comprehensive and helpful content.Rankings that are improving quickly, potentially signaling recent optimization efforts by the competitor.Strong and stable competitor rankings, potentially signaling well-optimized pages with high link authority.Tracking competitor rankings can provide you with valuable insight into: Rather than creating, optimizing, and publishing content in the dark with no data insight, monitoring keyword positions can help guide your content.įor example, if some of your keywords and pages are about to rank on the 1st page of Google where there are traffic opportunities, it might be a good idea to further optimize your page content and create new supporting pages that link to this existing content. Monitoring keyword positions can help you better understand the type of keywords and related terms worth creating supporting content around as rankings increase or decrease. Tracking keyword rankings provides valuable insight into which pages of content are ranking well, the type of content Google likes to rank, and keywords that lead to traffic and revenue. Keyword Rank Tracking Benefits Identify What's Working ![]()
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