If you don’t share your business’ name or logo, you’ll definitely want your business’ identity to come through with the branding of your card. They may be so curious to find out they head straight to the website, where they could find the most stylish and organizational diaper bag. You may even find you want to pique curiosity by EXCLUDING your business name, in an attempt to get people holding your business card to visit your website. You may find, after reading this article, there’s a more important message you want to convey. Your business name and/or logo don’t necessarily need to be the biggest and boldest element of your card. That may be through your business name/logo, or through your branding. There are no rules when it comes to the information you include on your craft business card but it should absolutely communicate the identity of your business. Let’s get creative and design a craft business card that gets people wanting to buy from you. Try thinking of your art of craft business card as a piece of marketing material…a tiny billboard or advertisement for your business not just a list of contact information. However, since 80% of business cards tend to end up in the trash, I thought I’d offer a few ideas to make your craft business cards more impactful and create more opportunities for sales. Tagline or brief description of what you sell.You can, of course, keep things simple and include the basic information required on a business card. Use this article to narrow down what you should put on your craft business cards, or any other piece of marketing material. These questions apply when determining copy for a variety of areas in your business: And how do you communicate it in a clear way?.What do your potential customers care about?.Which information is important to share and where?.So how do you determine what to include when it comes to marketing material such as business cards? But sharing all the information at once makes it overwhelming for potential customers. There’s so much we want people to know and understand about our businesses.
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